Big news from the Italian car powerhouse! Ferrari is making waves by letting folks in the US buy their luxury sports cars using cryptocurrency. Yep, you heard it right. They’re jumping on the crypto bandwagon, and this isn’t just a one-time thing – they’re eyeing Europe too.
Crypto in the World of Ferrari
While many big companies are still playing it safe when it comes to things like Bitcoin, Ferrari is stepping up its game. They’re embracing cryptocurrency transactions for their high-end wheels, even when others are tapping the brakes due to crypto’s unpredictable nature and energy concerns.
Taking a Page from Tesla’s Book
Remember when Tesla started accepting Bitcoin back in 2021? It was a groundbreaking move, but then they hit the brakes because of environmental worries. Now, Ferrari is following Tesla’s trail, but they’re doing it with a twist, tailored specifically for the luxury car scene.
Enrico Galliera Talks Crypto at Ferrari
Enrico Galliera, Ferrari’s marketing guru, spilled the beans on why they’re diving into crypto. He’s all about how the crypto world is trying to be greener with new tech and renewable energy. Ferrari has a bold goal – they’re aiming to be totally carbon neutral in their whole business setup by 2030. Sustainability is the name of their game.
“Our goal to be carbon neutral by 2030 across our business is a done deal,” said Galliera.
Giving the People What They Want
Ferrari isn’t just taking the crypto plunge because it’s trendy; they’re doing it because people want it. They’re answering the call from customers and dealers who’ve been itching for a crypto option. A bunch of Ferrari fans, especially those deep into the crypto world, have already thrown their digital money into the mix. Galliera spilled the beans that these include young investors who’ve hit the jackpot with crypto and the more traditional ones looking to shake up their investment game.
While Galliera didn’t spill the exact number of cars bought with crypto, he did mention that Ferrari’s order book is jam-packed until 2025. That’s one hot commodity.
Reaching New Horizons
It’s not just about business for Ferrari. This crypto move is like a calculated jump to catch the eye of a growing market. Galliera explained that it’s about Ferrari connecting with people who might not be their usual customers but have the bucks to roll in a Ferrari.
“This will help us connect with people who may not be our customers but can afford to buy a Ferrari,” he mentioned.
Crypto Payment Road Trip to Europe and Beyond
Ferrari isn’t stopping with the US. They’re revving up to bring crypto payments to Europe by early next year. After that, they’re setting their sights on other regions where digital currencies are turning heads. Europe, the Middle East, and Africa are where Ferrari shines brightest, making up 46% of all the cars they’ve shipped in the first half of this year.
“Interest is the same in the US and Europe; we don’t see significant differences,” wrapped up Galliera. So, it looks like Ferrari’s crypto journey is going full throttle across these key markets. Buckle up!